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Post by juthi52943 on Jan 1, 2024 7:18:16 GMT
Doing this set a frequency cap to limit the frequency with which the same person is exposed to the same ad . After all, if theyve seen it three times and ignored it, theyre (probably) not going to buy just because you show it to them a fourth time. You can cap ad groups or entire campaigns, not just individual ads, and you can set up a cap. per day, week or month. Consider making an additional offer If possible. Offer an additional incentive for the people Job Function Email List you are remarketing to a discount code. might be enough to tip the scales on their decision on whether or not to buy. As Marisa Fiore of Higher Logic explains When remarketing, you always want to include some sort of offer. Remember, the people youre targeting this time are people who have already engaged with your content and decided not to move on. before. Maybe the content wasnt relevant to them. Maybe they just needed to see it a few more times (with a new offer included) to bite. This can be a particularly effective tactic for customers who have added items to their shopping cart and then left your website without purchasing . If you have been using Google Ads for a while, but you havent done any remarketing. can make a huge difference in your advertising campaigns. And if youve never used Google Ads.
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